The Garden is a new farm-to-fork restaurant in Sydney’s Inner West. Their focus is on producing good food from good sources. Joining the team halfway through the project I helped the studio to take the new branding and roll it out across various uses.
The branding, created by Sonnet, utilises a focus on good photography and strong simple messages. Coming into the project halfway through I was mainly involved with the roll-out of the brand. Including designing the menu, staff handbook, in-club ads, bus-stop ads, environmental graphics and one or two articles for an internal magazine called Harvest. As part of the menu and staff handbook design I also dealt directly with clients in regards to updates and amends.
The launch campaign announcing the new restaurant used bus-stop adverts, fly posters, in-centre screen ads and local cinema adverts.
Completed at Sonnet.