Pacific Plas are an international investment group that currently specialise in plastic and ink distribution and manufacture. Working closely with the creative director I developed the monogram, wordmark and branding before designing and building the website.
The process started with developing a simple, strong monogram and wordmark. The ideal behind the visual identity is to remain memorable and trustworthy long into the future, even if Pacific Plas decide to invest outside of their current focus.
To achieve this trust a beyond the monogram and wordmark we developed a refined colour palette focusing on one strong blue and one bright highlight. This blue follows through as a light overly to create a sophisticated, abstract image treatment.
Finally, each of these elements was brought together in the form of their website. After creating the initial designs I brought these to life using Worpress.