Primaplas are an international plastics that were seen as just a middleman between suppliers and manufacturers. The rebrand shows their true value in holding in-depth knowledge of the manufacturing processes and strong personal relationships to organise supplying those who need plastics with the best option available.
The video is used as an introduction for new clients as well as reinforcing their three core values with existing clients. As with the Healthscope animations I started with a script, developed a simple sketched storyboard before creating the full animation using After Effects.
Best viewed with sound!