We came up with the idea to share a recipe for Lebkuchen to get everyone at TDK and their customers in the Christmas spirit. With an added bonus of being the announcement for their donations through the year.
Using a simple recipe as the storyline, I came up with the illustration style and storyboarded this. Creating all the elements myself in Illustrator.
Following approval of the storyboards I created the animations using the storyboard assets. Finally sourcing music and applying sound effects as appropriate.